Gentle care color protection. Repair & fortify. Paraben free. Dye free. With keratin protein & 100% natural coconut oil. New. Why use sulfate free shampoo & conditioner? 85% of women agree that sulfate free shampoo and conditioner are better for colored/processed hair (based on consumer test of 2,024 women). Improves and retains the hair's natural oils. Increase moisture retention of the hair. Gentle on scalp - reduces the chances of developing scalp irritation. Keratin Protein Facts: Keratin Protein binds moisture to the hair providing greater flexibility and tensile strength. This product not tested on animals. VO5haircare.com. Recyclable where facilities exist. Please recycle. Made in USA.