Soft touch. Soft on hands. 5 power (Easily cuts grease. Fights odor. Residue-free clean. Cleans more greasy dishes [Per drop vs. the leading non-concentrated dish liquid]. Removes 24 hour stuck-on food). Tough grease, soft on hands. Phosphate free, as always. Save Water: www.colgate.com/savewater. www.palmolive.com.