Milk & honey with awapuhi. For dry skin with awapuhi. Soothing anti-itch formula. Moisturizes. Eliminates mineral deposits. Purpose: Sergeant's Fur-So-Fresh Oatmeal Dog Shampoo presents an exceptional innovation in skin care for your pet. This exclusive formulation combines all-natural, 100% pure, colloidal oatmeal with awapuhi, a natural extract of the native Hawaiian ginger plant, to eliminate dulling mineral deposits and add natural moisture and sheen to the coat. The fragrant awapuhi liquid has been used since ancient times by Hawaiians on their own hair as a shampoo and conditioner. This soap-free formula is hypo-allergenic, pH-balanced, non-steroidal and rinses with exceptional ease. Sergeant's Fur-So-Fresh Oatmeal Dog Shampoo cleans, deodorizes and moisturizes, providing a protective barrier to relieve dry, itchy, flaky and sensitive skin, restoring your dog's coat and skin to an optimum level of vitality. Made in USA.