Think all dish soaps are the same? Think again. Dawn Ultra has 3X MORE Grease Cleaning Power per drop,* so you can get through more dishes with less. No matter what you've got cooking in the kitchen, Dawn dishwashing liquid will leave your dishes squeaky clean every time. *Cleaning ingredients per drop vs. the leading bargain brand Contains 3X MORE Grease Cleaning Power (cleaning ingredients per drop vs. the leading bargain brand) Our NEW More Powerful Formula helps you get through more dishes with less dishwashing liquid America's #1 Dish Liquid (Based on Sales) Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent