Eliminates gray for a thicker fuller look. 3 easy steps (Always remember to do the 48-hour skin allergy test before use). Mix. Brush. Wash. Works on even the coarsest facial hair. 5 min. Won't wash out - Lasts until gray grows back. Multiple application facial haircolor kit. Eliminates Gray for a Thicker Fuller Look: Specially formulated to penetrate coarse facial hair. Softens as it colors. Works with your natural color for an even, natural look. Easy Mix, Brush-in Formula: No mess. No-drip. Brush designed to evenly distribute color with ease. Great for sideburns too. Long Lasting: Will not wash out. Lasts until the gray grows back. For the most natural-looking results: Most people will get the best results in 5 minutes. If you have resistant gray, leave on for 10 minutes. World's leader in men's haircolor. Color Results: Here's what you can expect your color to look like based on the amount of gray you have.