100% Gray coverage. 100% Easy. Instantly eliminates gray. Shades calibrated to match your original color. 5 min. Won't wash out. Lasts up to 8 weeks until gray grows back. Single application haircolor kit. Natural-looking Results: 100% natural look. Formula blends with your original hair color for perfectly professional results. Fast & Easy: Pour color base into applicator bottle. Shake & apply. Follow all instructions on enclosed leaflet. Long-lasting: Will not wash out. Lasts up to 8 weeks until the gray grows back. Strong & Fuller, Healthier-Looking Hair: With keratin, olive oil and vitamin E. No ammonia. World's leader in men's haircolor. Color Results: Here's what you can expect your color to look like based on the amount of gray you have. Shade selection tip: If you can't decide between 2 shade, or you have a little gray, go with the lighter shade for the most natural look.