Naturally and artificially flavored. Made with whole grain oats. 35% of daily value of fiber. Excellent source of ALA omega-3 from flax. Contains 320 mg of ALA per serving, which is 20% of the 1.6 g daily value for ALA. The fiber & omega-3 bar you'll love to eat! With sumptuous dark chocolate chunks and creamy peanut butter these flavors are so amazing you'll have a hard time believing how much we've put into every bar. 9 g of fiber for 35% of daily value. Excellent source of ALA omega-3 from flax with 320 mg ALA per serving for 20% of the daily value. Essential Nutrients: Omega-3 fatty acids are polyunsaturated fatty acids which are a good for you fat that your body needs. Our bodies cannot make omega-3s, so we need to get them from the foods we eat. Health professionals recommend eating a variety of foods containing omega-3 fatty acids as part of a healthy diet. These bars are unbelievably delicious. You may be tempted to eat the whole box in one sitting, but we don't recommend it. Gradually increasing fiber to your diet over time is a better idea and your digestive tract will thank you. Plus, you'll have another bar to look forward to tomorrow. Delicious combination of rich chocolate and creamy peanut butter.