Alcohol free. Fights plaque & gingivitis (vs. brushing alone). Kills germs. Reduces plaque. Helps prevent gingivitis. Keep teeth cleaner longer. Freshens breath. No burn of alcohol. 24 hr protection. Use 2x/day. Helps you get better dental check-ups (vs. brushing alone). Alcohol free. Use with toothpaste to promote healthy teeth and gums. Kills millions of germs that cause plaque, gingivitis and bad breath without the burn of alcohol. In some cases, antimicrobial rinses may cause surface staining to teeth. This is not permanent or harmful, and my be prevented by adequate brushing or removed at your next dental visit.