All natural. No hydrogenated fats. Premium pastry. Since 1905. A Sweet Italian Tradition: In 1905, Matilde Vicenzi opened her first pantry shop on the outskirts of Verona, where she carefully made her biscuits and pastries with passion. The small artisan pastry shop grew over the years into a company. Today we sacredly preserve Matilde's recipe book, applying her creations as a current source of inspiration for our sweet foundation. Over the years, innovation and tradition have remained the fundamental ingredients of our success. And today, as in the past, the Pasticceria Matilde Vicenzi brand brings a feminine touch to the patisserie tradition and continues to be the symbol of Italian fine pastry all over the world. The Vicenzi family continues the tradition of making Italian fine pastry using family recipes that are preserved in Matilde Vicenzi's original recipe book. To see what our sweet Italian tradition is all about visit us at: www.MatildeVicenzi.com. Facebook. Twitter. Pinterest. YouTube. Instagram. Baked in Italy. Made in Italy.