Sweetened puffed wheat cereal. 11 vitamins & minerals. 0 grams trans fat. Naturally cholesterol free. Zip-Pak resealable packaging. Wholesome and Nutritious: Golden Puffs are made with wholesome wheat, plus 11 essential vitamins and minerals. They're naturally cholesterol free, fat free and have 0 grams trans fat. Betcha can't taste the difference - We guarantee it! We set out to create a lower cost, great tasting cereal that competes with more expensive brands like Golden Crisp (Golden Crisp is a registered trademark of Post Foods, LLV, St. Louis, MO.). We're sure your family will love Golden Puffs, too. We guarantee it. Costs Less: Ounce for ounce, Malt-O-Meal cereals cost less than the competing box brands. We save by limiting packaging you advertising costs, and focusing on quality. We pass those savings on to you! More Value Online, Too: Visit www.maltomeal.com for information on contests, promotions and money-saving ideas. Find new recipes, ideas for a healthier lifestyle and more. Bookmark this address today! High value coupons available at www.maltomeal.com. From a Family-Owned Company: Malt-O-Meal has been family-owned for four generations. Breakfast cereal is all we make. This focus ensures that we meet your needs for quality and value every day. Malt-O-Meal means more. Guaranteed great taste! Taste Guarantee: We're sure your family will love our products! Visit our website at: www.maltomeal.com. Made in USA.