37 (regular loads) loads - not 32 loads based on new 0.5 oz dose. HE: Safe for all washing machines. Now 15% more (based on regular load dose [0.85 oz formerly 1 oz] vs 32 load size. Follow Snuggle on Facebook, Twitter or Instagram. Questions? Comments? Visit www.snuggle.com or call toll free 1-855-835-5786. Contains cationic surfactants and fragrance. For a full ingredient list, please visit us at www.sunproductscorp.com or call 1-855-835-5786. This bottle contains 25% or more postconsumer recycled plastic.