Mildness clinically proven. Leaves skin feeling soft & smooth all day. Mildness clinically proven. Baby soft skin. Johnson's Softlotion - 24 Hour Moisture is clinically proven to moisturize skin immediately and last for 24 hours. This non-greasy, fast absorbing lotion is enriched with hydrating emollients and natural lipids, ingredients known to help maintain hydration and prevent moisture loss, to replenish and condition skin as it moisturizes. The result - skin that feels touchably soft and smooth all day. Great for use on the whole family, it is clinically proven mild, allergy and dermatologist tested, so you can trust it for use on skin of all types. Made in U.S.A.