Close-Up® has a great-tasting sweet cinnamon flavor for tasty kisses! Close-Up...the taste that heats things up! Fluoride Protects Teeth Against Cavities. MicroFoamers Gently Clean & Whiten. Real Mouthwash Freshens Breath. Confidence to Get Close-Up! Anticavity Fluoride Toothpaste Cleans, Whitens & Freshens With Ultra Cinnamon Flavor Blast!